PR agencies lose revenue when billable hours go untracked. ClickTime gives your team the visibility to protect margins and bill clients with confidence.
Surface the revenue hiding in misclassified or unlogged time entries across client accounts
Track project costs in real time so overruns never surprise you or your clients
See who has capacity and who's overloaded—before you commit to a new engagement
Most digital agencies lose revenue because billable work goes unlogged, miscategorized, or buried in non-billable tasks. Accurate time tracking gives you visibility into where hours actually go—so you can recover billable time, catch project overruns early, and make staffing decisions based on real utilization data. Even a small improvement in utilization can add hundreds of thousands of dollars in annual revenue. Use our utilization calculator to see the impact for your agency.
Look for software that ties every hour to a client, project, and billing code at the point of entry—not after the fact. The best tools for agencies also provide real-time budget tracking, utilization reporting, and resource planning so you can staff projects based on actual capacity. Integration with your accounting and project management tools is critical to avoid double entry and keep data accurate across systems.
Start by measuring utilization accurately—most agencies overestimate because they rely on incomplete time data. ClickTime's utilization tracking shows you real-time and historical performance by employee, team, and client. With that visibility, you can redistribute workloads, reduce time spent on non-billable tasks, and staff new engagements based on who actually has capacity.
PR agencies often lose revenue when billable hours go unlogged or are misclassified as non-billable work. Time tracking gives agency leaders visibility into how hours are actually spent across client accounts, campaigns, and retainers. With accurate data, you can spot revenue leakage early, compare actual costs against budgets, and invoice clients with confidence—protecting margins on every engagement.
PR agencies should prioritize software that tracks time by client, campaign, and billing code—matching how agency work is actually structured. Look for real-time budget tracking, custom reporting by account or department, and utilization visibility so you can staff projects based on actual capacity. Integration with your accounting and billing tools is also critical to avoid double entry and keep financial data accurate.
The first step is measuring where time actually goes. Most PR agencies find that a significant portion of billable work is either unlogged or misclassified. By tracking hours consistently and comparing billable vs. non-billable time across teams and accounts, agencies can identify patterns—like excessive internal meetings or admin tasks—and recover hours that should be billed. Even a 2–3% improvement in utilization can have a meaningful impact on annual revenue.
